B2B Marketing Executive · Keynote Speaker · Author

Mark Tack.

Rebuilding marketing at moments that matter.

Mark Tack is a Pipeline First CMO. Across six CMO roles, he has rebuilt the strategy, story, team, and systems that drive B2B growth, work that has contributed to a $2.3B acquisition and multiple private equity transactions.

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Mark Tack

About

Marketing leader. Speaker. Author.

Mark Tack is a B2B marketing executive who has spent two decades building brands, demand engines, and data-driven marketing organizations for enterprise software companies. His work sits where story and systems meet: the narrative a company tells, and the data that proves it.

That work became a book, Marketing Rebuilt, and a growing set of frameworks he shares on stages, in workshops, and in conversation with the people doing the rebuilding.

Off the clock, Mark is home outside Chicago with his family, watching or playing sports, or out with a fishing rod in hand.

How Mark Helps

Five ways to move the work forward.

Most engagements bring two or three of these together around the problem in front of the business. When the problem is not yet clear, the Diagnostic is where to begin.

01
Marketing Diagnostic
Find out where your marketing engine stands.
A structured, independent read of what is working, what is not, and what should happen first. The engagement produces a Build Map, a ninety-day plan, and a leadership-ready view of the current state. Best for leaders who need clarity before spending, changing, or investing more.
02
Pipeline Advisory
Build more pipeline and move it faster.
Create new demand, accelerate active opportunities, and grow the customers already in the business. Pipeline First across the full revenue motion. For companies where the number is the problem and more activity has not fixed it.
03
Market Advisory
Change how the market sees you.
Positioning, brand, content, and product marketing working as one market-facing system instead of disconnected disciplines. For companies whose product or ambition has outgrown the story they are telling.
04
Foundation Advisory
Fix what everything else runs on.
The scoreboard leadership trusts, the signal foundation underneath it, and the agent layer that depends on both. For companies where the numbers do not hold up and the signals that matter arrive too late.
05
Fractional CMO
Senior marketing leadership without a full-time hire.
For companies that need more than a defined project. Experienced marketing leadership inside the business for a set period, setting direction, strengthening operating discipline, working alongside the team, and helping the function move.

The Book

Marketing Rebuilt

Marketing was built for a world where people did all the work. That world is gone. Marketing Rebuilt shows CEOs and marketing leaders how people and AI agents work together to hit pipeline targets and drive revenue growth. The framework is the AI Marketing Engine: ten connected capabilities and 100 agent-powered use cases that show where agents do the work and where people lead.

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